https://www.notthatbrianritchie.com/coke-board daily 0.75 2023-08-16 https://static1.squarespace.com/static/58292feb59cc6874701f3b3e/t/64dd30dc380b1d4a96a25b7f/1479097511416/ Coca-Cola Times Square Billboard - 3M Innovation Website 3M innovation knows no limits. To help people understand all that is possible and inspire the next generation of thinkers we created a site to tell the story of how 3M innovation are solving real-world challenges all around the globe. https://static1.squarespace.com/static/58292feb59cc6874701f3b3e/5829355b725e259c855e400c/58293c6e725e259c855e8b75/1479097511416/ Coca-Cola Times Square Billboard - 3M Innovation Website 3M innovation knows no limits. To help people understand all that is possible and inspire the next generation of thinkers we created a site to tell the story of how 3M innovation are solving real-world challenges all around the globe. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1502967282346-UHVN1RI6KBEM7FWDJX4B/Coke-Stripy-Waves2.gif Coca-Cola Times Square Billboard - Coca-Cola Times Square Billboard https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1502968684508-JH3EJKF8KVAXXTLSDDDL/Coke-Diagonal-Swipe2.gif Coca-Cola Times Square Billboard - The world's first 3D robotic billboard https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548783248922-77XFK5705BWZ2E69K11N/image-asset.jpeg Coca-Cola Times Square Billboard - Coca-Cola Times Square Billboard Case Study Five years in the making, the Coca-Cola Times Square Billboard is the most ambitious idea that I’ve ever been a part of creating. https://www.notthatbrianritchie.com/matter daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1504799932376-AC49GRCY02VMELSVU1D0/image-asset.jpeg 3M Innovation Web Site - 3M Case Study 3M may be the most innovative company on earth, yet few know them for more than making Post-it notes and Scotch Tape. We created this website to change that perception and tell the story 3M innovation. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1504799932376-AC49GRCY02VMELSVU1D0/image-asset.jpeg 3M Innovation Web Site - 3M Case Study 3M may be the most innovative company on earth, yet few know them for more than making Post-it notes and Scotch Tape. We created this website to change that perception and tell the story 3M innovation. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1502967916313-472ZMPQYAS7NYAAZGR7Z/3M+Case+Study+image+1.001.jpg 3M Innovation Web Site https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1502967958122-EJVZS8AV9GDGG81IT45Y/3M+Case+Study+image+1.004.jpg 3M Innovation Web Site https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1502968183758-5ITL7FWIBVC055OXFR55/image-asset.jpeg 3M Innovation Web Site - 3M - A Brighter Hope https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549299559146-HALCHC1RZIFJL9OM1VSC/image-asset.jpeg 3M Innovation Web Site - 3M Innovation - From Afar https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1762446031164-1D1E6Q1SKLB8KGW73106/image-asset.png 3M Innovation Web Site - 91,000 3M needed a way to tell their story better. It’s never been just about how many products they make. It’s about their people who turn inspiration into reality every single day. All 91,000 of them. https://www.notthatbrianritchie.com/brine daily 0.75 2023-08-03 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1552059922807-7MKH6O955OGWLB2T31UI/PFB%2BLogos.jpg People for Bikes https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1552059922807-7MKH6O955OGWLB2T31UI/PFB%2BLogos.jpg People for Bikes https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1502969217487-LLC3JX7JQ6DFUU53LKEW/PFB+Otoole.png People for Bikes - People for Bikes Bikes Belong needed a way to bring together cyclists from all walks to create one powerful voice to influence law makers in Washington to fund bicycle infrastructure in the future. And with that People for Bikes was born. We collect over a million names in order to help shape the future of bicycling in the country. https://static1.squarespace.com/static/58292feb59cc6874701f3b3e/59957c208419c2b9a48bea94/59957ce2c534a51a838048ff/1502969058197/ People for Bikes https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1504796158841-XRHR4MP6VP2GTIN8WYA0/image-asset.jpeg People for Bikes - People for Bikes Case Study We created a national movement with a goal of collecting a million names in support of biking. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1552060335398-MU1065STFGSC6YG8NVXF/PFB+Logos.png People for Bikes - People for Bikes logos Our logo needed to reflect all types of cyclists. No matter how you rode a bike, your voice was important. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1505160622300-HAK3EDACM2DJLROS85B9/image-asset.jpeg People for Bikes - People for Bikes Anthem What if cyclist from all walks came together to change things for the better? Our anthem video imagined what a future like that could look like. https://www.notthatbrianritchie.com/bethematch daily 0.75 2023-08-28 https://static1.squarespace.com/static/58292feb59cc6874701f3b3e/t/5c867125ee6eb059ac50f28a/1502969432631/ Be The Match https://static1.squarespace.com/static/58292feb59cc6874701f3b3e/59957bcddb29d669e4c7ed97/59957e52cf81e0566553d0d1/1502969432631/ Be The Match https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1502969747290-BACVNMAZHJJOBFF47TO2/Screen+Shot+2017-08-17+at+6.34.45+AM.png Be The Match - Case Study Video https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548886375948-2YTYVEW36P7HBWSUHJD3/BeTheMatch_GridPhoto.png Be The Match - Our target Research shows that the best possible candidate to be a bone marrow donor is males ages 18-24. It’s science. Knowing this, we focused our campaign on the donors rather than the patients, shining a light on how they, somehow, are the most qualified to save a life. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548956280793-BMY009N1V9CHN4XBPHU5/image-asset.jpeg Be The Match - Shaved Guy :15 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548956373128-PN09Q7ZSLCZ5JZKUSTTB/image-asset.jpeg Be The Match - Skater Guy :15 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548957369622-OK1MIBX8DDK61SB7FD3N/image-asset.jpeg Be The Match - Hot Dog Guy :15 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548957465359-BYO862XIZGJGM8PB31SV/image-asset.jpeg Be The Match - Karate Guy :15 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548957777708-JPB883BZSKZ4MVXWO8LT/image-asset.jpeg Be The Match - Dart Guy :15 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549223683755-LC37EW5T06CO1N2BFKL3/image-asset.jpeg Be The Match - AR Guy :10 (snapchat) https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549223774064-SFWDQHLJIWXCPPO8C59Q/image-asset.jpeg Be The Match - Hot Dog Guy :10 (snapchat) https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549223888827-ULKHHE47BH0VU4OIKHUQ/image-asset.jpeg Be The Match - Dart Guy :10 (snapchat) https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549224213015-F3B37Q1QVT29RW70A0FS/6.1.jpg Be The Match - Reddit ad placement targeting our 18-24 year-old male audience https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549224270014-KQ700471KFU2UAODHGM3/6.2.jpg Be The Match - Twitch partnership and ad buy https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549224437136-A23FO0MB1B5PD6B6739Y/BTM_Overview_AllTheStuff_102.jpg Be The Match - Our campaign and multi-channel media mix https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549224768356-BZRQZIYPWKM9RFU9TA9W/BTM_Insta_Mockup_Grapes.png Be The Match - Grapes sponsored posts on Instagram https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549224870862-INXYG0WWJVT3HNBI3JHM/BTM_Insta_Mockup_HorseHead.png Be The Match - HorseHead sponsored post on Instagram https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549224993195-S6B3U65LA3Y0GOM3PRS6/BTM_Insta_Mockup_TapeFace.png Be The Match - TapeFace sponsored post on Instagram https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549225166884-DNAPWUQNPGJ2Z14EGB77/nitro+arms+up.png Be The Match - Nitro Circus Sponsorship https://static1.squarespace.com/static/58292feb59cc6874701f3b3e/59957bcddb29d669e4c7ed97/5c574cfce5e5f07d5d2d630f/1550593986370/ Be The Match https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549225221622-EAAZXDZ4XX99099IUJ5V/3.1.gif Be The Match - Jumper gif https://www.notthatbrianritchie.com/the-artesia-hotel daily 0.75 2019-03-08 https://static1.squarespace.com/static/58292feb59cc6874701f3b3e/t/5c829919ee6eb03c2a63924b/1548881378743/ Mammoth Mountain https://static1.squarespace.com/static/58292feb59cc6874701f3b3e/5995c271a5790affcaf1c64e/5c520de2c2241b2a4b923d40/1548881378743/ Mammoth Mountain https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548882754821-9CEDO7BYQQKPHRD8LFVJ/mammothFlownHere.png Mammoth Mountain - Mammoth Mountain - The Top of California With higher elevation than it’s neighbors at Lake Tahoe and new flight service from the bay area, we created a new brand campaign that positioned Mammoth Mountain as the ultimate ski and snowboard destination for those seeking the best experience at The Top of California. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548882908974-X30P09WPAM9X7GR3OAQ9/mammothPassengerPilot.png Mammoth Mountain https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548882931973-B3Z0KW9G5ODZ2MYTLU7U/mammothShredded.png Mammoth Mountain https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548882947596-MI6GDBPF4CDMUKA5LLNX/mammothTryAgain.png Mammoth Mountain https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548882990193-5XQ158FOJ5D1QJKSC6DT/mammothTakeOff.png Mammoth Mountain https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548883027014-R4PT1D5FM2WNJ8U2A6M5/mammothHeaven.png Mammoth Mountain https://www.notthatbrianritchie.com/decode-magazine daily 0.75 2019-03-08 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1505160884801-HO8IHQO6JWVN8J8LWPKI/image-asset.jpeg Buffalo Wild Wings Super Bowl Campaign - What the Favre? For years fans have speculated about Buffalo Wild Wings roll in strange occurrences during the game. We created a campaign that would generate buzz in the weeks leading up to the Super Bowl and shed light on how players feel about their alleged involvement. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1505160884801-HO8IHQO6JWVN8J8LWPKI/image-asset.jpeg Buffalo Wild Wings Super Bowl Campaign - What the Favre? For years fans have speculated about Buffalo Wild Wings roll in strange occurrences during the game. We created a campaign that would generate buzz in the weeks leading up to the Super Bowl and shed light on how players feel about their alleged involvement. https://static1.squarespace.com/static/58292feb59cc6874701f3b3e/59957bf4e58c622bfe3c621d/59b6eeb487da8080f588a2c3/1505160852137/ Buffalo Wild Wings Super Bowl Campaign https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1505161205485-PJNUUEDHKB4KVVQZT0FC/image-asset.jpeg Buffalo Wild Wings Super Bowl Campaign - NFC Championship Game Teaser To introduce our audience to our Super Bowl campaign, we released this teaser video to peak people's interest. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1505226346500-P8IGIKM6Z30XYGXZ7R91/image-asset.jpeg Buffalo Wild Wings Super Bowl Campaign - Buffalo Wild Wings_The Conspiracy Extended Our full-length video was released online days before the big game and distributed through Brett Favre's social channels. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1551990287996-YRPG3ZPVVTFRT61P9LBR/image-asset.jpeg Buffalo Wild Wings Super Bowl Campaign - Buffalo Wild Wings - Brett Favre Teaser This teaser video was pushed out through Favre’s own social channel the week of the Super Bowl as a tease of what was to come on Super Bowl Sunday. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1551990417272-IW8MCJ3LK4VFA3NMFFFH/image-asset.jpeg Buffalo Wild Wings Super Bowl Campaign - Buffalo Wild Wings Favre VooDoo social https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1551990474237-A0A47UKIGGKKFASLU1KX/image-asset.jpeg Buffalo Wild Wings Super Bowl Campaign - Buffalo Wild Wings Favre 360º Conspiracy Room Video We created a digital 3D conspiracy room where viewers could explore the tangled web of evidence Favre had collected. It was the first time animation was applied on top of a 3D image and assembled as a video. https://www.notthatbrianritchie.com/august-schells-brewing daily 0.75 2019-03-08 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549208103029-Z3ORCR42SQSOXKINXDU1/Schells_MatingSeason_Outdoor.png August Schells Brewing - Schell's Dark Relaunch August Schell’s was looking for a way to remain relevant in an increasingly competitive craft-beer market. We helped them relaunch their signature Schell’s Dark as Deer Beer, an alternative to the super hoppy IPAs that were taking over the category. Our new brand campaign played up their heritage and embodied the voice of the deer prominently featured on the label. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549208103029-Z3ORCR42SQSOXKINXDU1/Schells_MatingSeason_Outdoor.png August Schells Brewing - Schell's Dark Relaunch August Schell’s was looking for a way to remain relevant in an increasingly competitive craft-beer market. We helped them relaunch their signature Schell’s Dark as Deer Beer, an alternative to the super hoppy IPAs that were taking over the category. Our new brand campaign played up their heritage and embodied the voice of the deer prominently featured on the label. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549208204819-XTTFUY1II0YQ3QOSOVVP/Schells_Herbivors_Outdoor.png August Schells Brewing - Herbivores Outdoor https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549208287290-EPQFCTXUBVYZHB8M6M6U/Schells_MeatMarket_Outdoor.png August Schells Brewing - Meat Markets Outdoor https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549208379347-VHUTM6WA1V9CK4TCBYCO/Schells_DriveCareful_Outdoor.png August Schells Brewing - Drive Carefully Outdoor https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549208538311-U7F2R14SHNPLS5MWUDTY/Schells_Unarmed_Tshirt.png August Schells Brewing - Unarmed T-shirt https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549208573329-ZIGXEVWIGH73G24KSBUU/Schells_Taxidermied_Tshirt.png August Schells Brewing - Taxidermied T-shirt https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549208693076-IVBBI61CHIKYH6MOXDPX/Schells_WannaRut_Tshirt.png August Schells Brewing - Wanna Rut T-shirt https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549208741908-GLGAGCGE28SNF4N6UJQ5/Schells_BJM_Poster.png August Schells Brewing - Free Concert Series Poster To reintroduce people to Schell’s Dark, we staged concert events featuring nationally known Indie bands. The only catch is you can’t buy tickets. Instead you had to win them by attending one of the handful of bars that actually had Schell’s Dark on tap. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549208925966-D6TPKPRHFVT6N6CEKD5Q/Schells_BarTray.png August Schells Brewing - Old-School Bar Tray https://www.notthatbrianritchie.com/snowball-vending-machine daily 0.75 2019-02-08 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549662974995-BDQQWYUL3Q728L0YDQFJ/image-asset.jpeg Snowball Vending Machine - Snowball Vending Machine Case Study With the Super Bowl visiting Minnesota, we wanted to create something that would get the attention of those visiting our fair state. Knowing the narrative the media would likely spin would be about how cold it is here, we embraced it and created a brilliant way of promoting the land of ice and snow to those who would otherwise never bother to come. Our hand-packed snowballs represented a lasting souvenir that perfectly encapsulates our love for the cold and our sense of humor. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549662974995-BDQQWYUL3Q728L0YDQFJ/image-asset.jpeg Snowball Vending Machine - Snowball Vending Machine Case Study With the Super Bowl visiting Minnesota, we wanted to create something that would get the attention of those visiting our fair state. Knowing the narrative the media would likely spin would be about how cold it is here, we embraced it and created a brilliant way of promoting the land of ice and snow to those who would otherwise never bother to come. Our hand-packed snowballs represented a lasting souvenir that perfectly encapsulates our love for the cold and our sense of humor. https://static1.squarespace.com/static/58292feb59cc6874701f3b3e/5c574e11e2c483c7b07c863e/5c5dfafe105b27e238dd50f8/1549662940770/ Snowball Vending Machine https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549663631832-JGD0CG6TLA2REPZMXB6M/Snowball_packaging_Insta.png Snowball Vending Machine - @REALMNSNOWBALLS ON INSTAGRAM We promoted and documented the making and harvesting of snowballs on Instagram. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549663659762-TDMP87G7TDLDYZQIDJND/Snowball_packaging_gloves_insta.png Snowball Vending Machine https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549663683125-71VPTQ0EGEKER9ATR4F1/Satisfied_customer_insta.png Snowball Vending Machine https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549663702136-2ZADQ5373PYNXPX92NZ8/Snowball_packaging_machine_insta.png Snowball Vending Machine https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549663726913-P5Z29PMAI28DC9BNFKZ3/Snowballs_Shed_Insta.png Snowball Vending Machine https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549663749283-HJDKEGWH4VB10WLN2ALJ/Vending_Machine_Loading_Insta.png Snowball Vending Machine https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549663772404-0UVNH9G6VC1EAV3QTROM/Snowballs_Wheelbarrel_insta.png Snowball Vending Machine https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549663796839-26YVXHV0JZ8XJOXGS1I0/Snowball_Vending_Machine_Alley+_Insta.png Snowball Vending Machine https://www.notthatbrianritchie.com/caribou-coffee daily 0.75 2019-03-26 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549209260957-D80J12CAU8T5V4X7RPUD/Caribou_Cups.png Caribou Coffee https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549209260957-D80J12CAU8T5V4X7RPUD/Caribou_Cups.png Caribou Coffee https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549209380672-FVSZXEX4RLJEOEZ4OVWT/Caribou+Manifesto.png Caribou Coffee - Caribou Manifesto Tasked with rebranding the regional coffee brand, our goal was to evolve their folksy, north-woods vibe into a brand who’s message could speak to anyone, anywhere. It all started with a manifesto that guided the look of the brand and our inclusive and playful tone for the new campaign. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549209726664-VG0587WEAJUZUDZV6O01/Caribou_Cups.png Caribou Coffee - A billboard in every hand We used cups as our primary means to introduce the new brand campaign. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549209326997-EA8K62OB24XDZDAIMA2N/Caribou+Manifesto.png Caribou Coffee https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549209966170-PHL1E33G18ULT0AA3DM3/Caribou3.png Caribou Coffee - Cup series https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549210024743-PCX8ARWX45BSEBGX3MZD/CaribouNapkin.png Caribou Coffee - Napkin creative Every touchpoint within the stores became an opportunity to introduce our new brand to our audience. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549210128708-0SMIYOI09VFB08B17D6E/Screen+Shot+2018-09-09+at+10.18.02+AM.png Caribou Coffee - Disruptive outdoor https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549210184866-33IRJL147YVU36EY0LV3/Screen+Shot+2018-09-09+at+10.18.25+AM.png Caribou Coffee https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549210242400-Q1P4O1D4A1X4T56QKJHO/Screen+Shot+2018-09-09+at+10.18.36+AM.png Caribou Coffee https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549210291410-GDHLE9DH49Y5GYL65102/Screen+Shot+2018-09-09+at+10.18.48+AM.png Caribou Coffee https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549210403881-YLSHQZRAKWDO8MA80KBH/Screen+Shot+2018-09-09+at+10.19.01+AM.png Caribou Coffee - Every medium became an opportunity to put a smile on someone's face https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549210445289-0LR0FHPEBAIYRO5RVCEW/Screen+Shot+2018-09-09+at+10.19.15+AM.png Caribou Coffee https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1549210500750-IWOP0AAUAU6ZJXUZ6KOC/Screen+Shot+2018-09-09+at+10.19.31+AM.png Caribou Coffee - We invited our audience to contribute what they stay awake for. https://www.notthatbrianritchie.com/work daily 1.0 2024-07-22 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1548795005920-G8YT8XROFSDTN6JMICGH/WyomingPortrait.jpg Work https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/38ea41bf-2c13-41c3-93f2-0fa665283d26/Brian+Ritchie+Brand+Experience.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.notthatbrianritchie.com/inspire-sleep daily 0.75 2023-08-10 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691461367903-QU7WJOG0FHI1A5BW50HO/ISMT2106H+SUPPORT+GROUP+30.00_00_00_00.Still001.jpg Inspire https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691461367903-QU7WJOG0FHI1A5BW50HO/ISMT2106H+SUPPORT+GROUP+30.00_00_00_00.Still001.jpg Inspire https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691462492600-2GAE8ZP6BA1EZVRNLNCV/image-asset.jpeg Inspire - Inspire Sleep I helped lead a team of super talented creatives and strategists to reinvent the Inspire brand, from generic med tech to sleep experts with a human touch. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691465201857-N6BZDZ4HTCZ3HD76HQ5A/image-asset.jpeg Inspire - Support Group Our approach centered around using empathy and humor to connect with people who struggle to get relief using CPAP. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691464943732-0SNZSYTFFY9SNVMP4154/image-asset.png Inspire - Family Announcement https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691465377787-X9DAC0RCPW7BLAXOC0ZV/image-asset.jpeg Inspire - Obsessed Dad https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691509452303-5SMBG8E2VODIPPFIY8KV/image-asset.png Inspire The design system and logo we created took inspiration from the night sky to create a restful and soothing vibe for the brand. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691466028365-HLVJY1N1EP3DJ6P370O7/Inspire+-+at+a+glance+3.png Inspire https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691466047338-B5PYY6UTUB95M0PKP3PR/Inspire+-+web+site.png Inspire - Website While the TV spots helped create awareness and an emotional connection with our audience, the website was designed to do more of the heavy lifting, educating potential candidates about treatment and positioning it as a legitimate sleep apnea solution option. https://www.notthatbrianritchie.com/new-gallery-2 daily 0.75 2023-08-09 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691617110712-4TOUW7HJSNIRMEKD4I6J/image-asset.png Toro REVOLUTION Series - Toro REVOLUTION Series Lead the team tasked with ushering Toro into the 21st century of lawncare by helping launch their all new REVOLUTION Series of commercial electric mowers. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691617110712-4TOUW7HJSNIRMEKD4I6J/image-asset.png Toro REVOLUTION Series - Toro REVOLUTION Series Lead the team tasked with ushering Toro into the 21st century of lawncare by helping launch their all new REVOLUTION Series of commercial electric mowers. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691617572036-IYL3JIJ3X02GOQC20IYH/image-asset.png Toro REVOLUTION Series - Anthem video https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691617896246-0IQWK3LYWIAAQBKT4IOR/image-asset.png Toro REVOLUTION Series - Energized new look for an iconic brand. We created a brand platform that celebrated both their heritage and new proprietary electric technology, making use of their distinct black, red and white palette while infusing new bold colors and attitude-infused copy to signal this isn’t granddad’s Toro. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691617783441-SZTF7W331V5XFRGC5QW9/image-asset.png Toro REVOLUTION Series - Campaign-specific style guide https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691618075361-EI0T43OITXJG1HHJBQ0V/image-asset.png Toro REVOLUTION Series - Outdoor https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691618362242-VH0DF9LAQRDMO6DHS058/image-asset.png Toro REVOLUTION Series - Custom 3D Animation of Toro's Technology https://www.notthatbrianritchie.com/ripcord daily 0.75 2026-03-08 https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691963587947-QEEVMF563RB9TZ2AHSRL/image-asset.png Ripcord - Ripcord The silicon valley startup had game-changing technology supported by some of the biggest players in the tech space but their existing web presence was overly complicated and generic. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691963587947-QEEVMF563RB9TZ2AHSRL/image-asset.png Ripcord - Ripcord The silicon valley startup had game-changing technology supported by some of the biggest players in the tech space but their existing web presence was overly complicated and generic. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691967214581-2IQ0I1MTL32HEGZA6FBZ/image-asset.png Ripcord - Ripcord Website The new site needed to simplify and humanize their offering so potential customers could better grasp Ripcord and its offering. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691965795565-NDQ46IPCU10ZJY0C1WZR/image-asset.png Ripcord - Phase 1: Digitization Each robot was designed to represent a stage of the process. Step one was to turn paper documents into high fidelity digital files. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691966303640-0ZBQPVWU8ADXJK9L3EGP/image-asset.png Ripcord - Phase 2: Intelligence Make what was once inaccessible, searchable, actionable and ready to fuel your business. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691966543329-7OQNYW199ICYDZTAKB7L/image-asset.png Ripcord - Phase 3: Action Ready for action, data is now easy to access, search, sort and filter and ready to use, automate and analyze. https://images.squarespace-cdn.com/content/v1/58292feb59cc6874701f3b3e/1691966908909-XP4EOONM7NM9W5DTQQTL/image-asset.png Ripcord The look and feel of the overall site experience needed to feel modern and sophisticated yet approachable. Photography throughout the site helped to humanize the experience. Illustration was used to visualize a process that is mostly invisible. And the copy was written to be concise and put in terms that everyone from expert to noob could easily understand. https://www.notthatbrianritchie.com/decode-magazine-henson daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471040537959-8LJYIFBUAZEM23PH4EPD/illo-landscape-head.jpg DeCode Magazine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471040508396-CA7K5WA7BCEY9DVEQO0K/illo-landscape-head.jpg DeCode Magazine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1470950880481-OLI0JGRJVG2WGHJIFWP2/illo-portrait.jpg DeCode Magazine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1470950798041-AAE1CFHZ9WDT3VUN7DON/illo-square-numbers.jpg DeCode Magazine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1470950800958-0X5EEF2KSKTH6XHR8K8U/Wired_Genius_Piece_6_McQuade.jpg DeCode Magazine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1470950800145-7YMDXNLIX9JMAJMUKOJK/Wired_Genius_Piece_5_McQuade.jpg DeCode Magazine This is the image caption — use this space to describe the image above https://www.notthatbrianritchie.com/chotto-motto-henson daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471221050932-VHV25KALQ3PF8KDU2APU/ramen-branding-menu-food.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472511970080-V8YQAJCLZD2GY4MUKBA7/chotto-motto-intro.jpg Chotto Motto This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190522444-3V6UY0DHMHMQT7JO7G10/chotto-motto-logo.png Chotto Motto https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472511967340-07HN370TFWBKWZRUKI38/chotto-motto-cards.jpg Chotto Motto This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478188112685-PBZTIF4QNO35GIS9OF8U/chotto-motto-mobile.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472511965521-ZUGMA0SBDY59ELE30IPL/chotto-motto-dekstop-home.jpg Chotto Motto Home page design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478120610985-8K84JF2Z5CU6H98N3FCF/chotto-motto-laptop-chef.jpg Chotto Motto Laptop view of the Chef page design https://www.notthatbrianritchie.com/brine-henson daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471225009775-AORJGQJN3F39JQQWQ6HW/2015-07-28-pickles-editorial-01-0072-v4-FINAL.jpg Brine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222741942-3FEEZ24RIE23LJN8EDHE/2015-07-28-pickles-editorial-01-0072-v4-FINAL.jpg Brine This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122076465-YZXKYF0DIHC2B46RCXTX/brine-dill.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190852564-YFZIFAPR693706Q35JCP/brine-logo.png Brine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122078084-EC2OWNS332DFRL1CTJ7H/brine-springmix.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122076643-FPLYHXSGHFM9KXJV1QHH/brine-sauerkraut.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471223881012-T1H400MW3B0SNR3N65BY/3-up.jpg Brine https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122075379-TL22IWEDBQAWWNXNMPIM/brine-benishoga.jpg Brine Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222600421-EE368OU6CH8I0SUH2CQ9/pickles-blog-cucumber-on-yellow-v1-FINAL.jpg Brine Art direction and palette for branding https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222554226-QSA587VL87M6S28P2O3U/2015-07-31-pickles-editorial-04-0069-v4-FINAL.jpg Brine Art direction and palette for branding and presentation https://www.notthatbrianritchie.com/the-artesia-hotel-henson daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471246353905-0PHXRINC3QOZ394LFJB5/artesia-tub-color.jpg The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471246296971-8V27EPXOT18HJ2D5E1XP/artesia-tub-color.jpg The Artesia Hotel This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190569234-OT7A4YLZF9YDK0OH1XQ4/artesia-logo.png The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123142262-7ZFMYJKFJ976AMXWO94H/artesia-home.jpg The Artesia Hotel Minimal home page design showcasing the rooms and encouraging bookings https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478188147974-EJ86XAWJ3PKM78W67KOF/artesia-mobile.jpg The Artesia Hotel https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123139562-WRFZ0PYIMA007V8GJS9Z/artesia-events.jpg The Artesia Hotel This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478123141705-0EZGRINIH1RBEVH10QL5/artesia-amenities.jpg The Artesia Hotel This is the image caption — use this space to describe the image above https://www.notthatbrianritchie.com/matter-henson daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116491599-45AYS3SASUEGIY84LMP4/matter-intro.jpg Matter https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478116419503-64909HZC5WB9WMYFL5GT/matter-intro.jpg Matter This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472072472114-2R280PK4YXM5T5XUSVD9/matter-logo-9up.png Matter Logo and branding treatment https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1472072472324-2AWVZSA4A6E69S696WU7/matter-logo-m.png Matter Logo and branding treatment as icon 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